Behind the €40m IDA deal: Mediaworks and the business of promoting Ireland
The Core marketing group company Mediaworks has won a contract worth €40 million with the IDA to provide media planning and buying services over three years. The Core group is the dominant player in the Irish market. In January, another Core company, Spark Foundry, was announced as the winner of a €46 million contract with the Irish Government. This IDA contract is in the form of a framework agreement, which means that the inward investment agency can procure different services from Mediaworks over the duration of the agreement without having to go to tender each time. It also means that…
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